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Use case

Feature announcement GIFs that show the change in five seconds

A good launch GIF shows one thing changing, readable without sound or a click. Record it, frame it, and export it sized for where you’re posting.

Open in the editorPreset: X
Width
800px
Frame rate
15 fps
Target
≤ 13.8 MB
Open an empty project

How to · 3 steps

Step by step

  1. 1

    Record the one moment

    Do the new thing once, slowly; Tidy up trims the fumbling at either end.

  2. 2

    Zoom and caption it

    Zoom in so the change fills the frame, and add a short caption as it happens.

  3. 3

    Export for the destination

    Pick X, LinkedIn or Slack and Lazygif fits that platform’s limit.

Show one change, not the whole product

You get two or three seconds in a feed. Pick the one before-and-after that sells it: the empty state filling in, three clicks becoming one. Aim for 5–12 seconds.

Make the first frame carry the message

Feeds show a still before the GIF loads, and some people turn animation off. Set Picture shown first under Canvas → Playback to the most telling moment, and keep on-screen text at least 12–14 px tall at the final width.

Size limits

Where this GIF is going

Limits for the destinations on this page. See every platform.

GIF size limits for X (Twitter), LinkedIn, Slack, GitHub issues & PRs
PlatformMax GIF sizeLazygif preset
X (Twitter)
15 MB
800px · 15 fps · ≤ 13.8 MB
LinkedIn
5 MB
720px · 12 fps · ≤ 4.6 MB
Slack
1 GB
640px · 15 fps · ≤ 9.2 MB
GitHub issues & PRs
10 MB
800px · 15 fps · ≤ 9.2 MB

FAQ

Questions, answered

How long should a feature announcement GIF be?
5–12 seconds. If you need more, it’s two features: split them and use Export each clip separately.
Should I post a GIF or a video?
A GIF for a short silent loop that plays inline; video for narration or anything over about 20 seconds. Lazygif exports both.
Can I post the same GIF everywhere?
Usually. Under 5 MB works for LinkedIn, X’s apps and Notion. See GIF size limits.

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